Record Labels

The recording industry has long embraced technology, both in terms of distribution and marketing. With increasingly shrinking profit margins in a very unstable market, it is important for record labels to use alternative forms of marketing to help promote their artists and their releases.


Text message (RECORDLABEL to 64842) : demonstrates how record labels might use the service.

Benefits:

• Broadcast email, wireless text, or voice messages to promote new releases label-wide or to specific artists’ fans.
• Segment campaigns based on key psychographic, demographic results.
• Capture new data in a variety of forms, from artist web sites to on-site promotions and contests..
• Manage contests, and giveaway sign-ups and messaging, and export reporting into overall marketing strategy documents and post-mortems.
• Artists can publish upcoming shows and gallery events.

Example Solution:

1. Person texts "PRINCE" to 64842 to be entered into a contest to win VIP front row seats.
2. Person receives an automated text message right back. Something like, "You have been entered into the Prince VIP contest. We will be announcing winners next week via text. Visit www.princevip.com for more contest rules."
3. When you are ready to announce the winner, you can text out 1 or more from our system.

Example Solution 2:

1. Person texts "DJSTORM" to 64842 to download my new single "Subway" free.
2. Person receives an automated text message right back. Something like, "Thanks! To download my new single "Subway" visit www.mywebsite.com and enter code ID ###".
3. Person vists web site link to download the new song.

he person has just opted in to join your mobile list by texting your keyword, and now using Mogul SMS from TeleFly you can text this person in the future to keep him/her connected.

TeleFly has multiple plans to fit any size venture, from sole proprietors to large scale production. Sign up now, or for more information, contact our Sales department.